My Blog List
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Another words please?15 years ago
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About Me
Advantages of E-mail from Snail Mail
Email Can be Less Expensive
their clients cry, "email is so much less expensive than snail mail!"
On the surface, it may appear that email marketing is less expensive. It is less expensive if you get the same results from both email and snail mail when mailing to the same list. When comparing the results of the two campaigns, you need to analyze the quality of the leads - what is ratio of cost to leads generated, or the cost per lead? How many leads does each campaign generate? What is the conversion rate for each campaign (i.e., how many leads from each campaign convert to sales)?
Snail mail has a potential of going through the hands of gatekeepers and administrative assistants before actually going to their boss which can end up being thrown in trash. The survival chances are rare unless its subject is business oriented and has some important information. But e-mail wins in this regard, as it reaches directly the person to which it is intended to go, after that its fate is left to the person whether to read or send it to spam folder.
What is E-mail??
Short for electronic mail, the transmission of messages over communications networks. The messages can be notes entered from the keyboard or electronic files stored on disk. Most mainframes, minicomputers, and computer networks have an e-mail system. Some electronic-mail systems are confined to a single computer system or network, but others have gateways to other computer systems, enabling users to send electronic mail anywhere in the world. Companies that are fully computerized make extensive use of e-mail because it is fast, flexible, and reliable.
Most e-mail systems include a rudimentary text editor for composing messages, but many allow you to edit your messages using any editor you want. You then send the message to the recipient by specifying the recipient's address. You can also send the same message to several users at once. This is called broadcasting.
Sent messages are stored in electronic mailboxes until the recipient fetches them. To see if you have any mail, you may have to check your electronic mailbox periodically, although many systems alert you when mail is received. After reading your mail, you can store it in a text file, forward it to other users, or delete it. Copies of memos can be printed out on a printer if you want a paper copy.
All online services and Internet Service Providers (ISPs) offer e-mail, and most also support gateways so that you can exchange mail with users of other systems. Usually, it takes only a few seconds or minutes for mail to arrive at its destination. This is a particularly effective way to communicate with a group because you can broadcast a message or document to everyone in the group at once.
Although different e-mail systems use different formats, there are some emerging standards that are making it possible for users on all systems to exchange messages. In the PC world, an important e-mail standard is MAPI. The CCITT standards organization has developed the X.400 standard, which attempts to provide a universal way of addressing messages. To date, though, the de facto addressing standard is the one used by the Internet system because almost all e-mail systems have an Internet gateway.
Another common spelling for e-mail is email.
| History of Internet | |||||
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Information Age Milestones
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1957: Sputnik has launched ARPA President Dwight D. Eisenhower saw the need for the Advanced Research Projects Agency (ARPA) after the Soviet Union's 1957 launch of Sputnik.
1958 - February 7th - In response to the launch of Sputnik, the US Department of Defense issues directive 5105.15 establishing the Advanced Research Projects Agency (ARPA).
The organization united some of America's most brilliant people, who developed the United States' first successful satellite in 18 months. Several years later ARPA began to focus on computer networking and communications technology. In 1962, Dr. J.C.R. Licklider was chosen to head ARPA's research in improving the military's use of computer technology. Licklider was a visionary who sought to make the government's use of computers more interactive. To quickly expand technology, Licklider saw the need to move ARPA's contracts from the private sector to universities and laid the foundations for what would become the ARPANET. The Atlantic cable of 1858 and Sputnik of 1957 were two basic milestone of the Internet prehistory. You might want also to take a look on the Telecommunications and Computers preHistory
To appreciate the import ante the new computer-aided communication can have, one must consider the dynamics of "critical mass," as it applies to cooperation in creative endeavor. Take any problem worthy of the name, and you find only a few people who can contribute effectively to its solution. Those people must be brought into close intellectual partnership so that their ideas can come into contact with one another. But bring these people together physically in one place to form a team, and you have trouble, for the most creative people are often not the best team players, and there are not enough top positions in a single organization to keep them all happy. Let them go their separate ways, and each creates his own empire, large or small, and devotes more time to the role of emperor than to the role of problem solver. The principals still get together at meetings. They still visit one another. But the time scale of their communication stretches out, and the correlations among mental models degenerate between meetings so that it may take a year to do a week’s communicating. There has to be some way of facilitating communicantion among people wit bout bringing them together in one place.
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The first visible results of Licklider's approach comes shortly
1969: The first LOGs: UCLA -- Stanford According toVinton Cerf: Around Labor Day in 1969, BBN delivered an Interface Message Processor (IMP) to UCLA that was based on a Honeywell DDP 516, and when they turned it on, it just started running. It was hooked by 50 Kbps circuits to two other sites (SRI and UCSB) in the four-node network: UCLA, Stanford Research Institute (SRI), UC Santa Barbara (UCSB), and the University of Utah in Salt Lake City. | ||
| The plan was unprecedented: Kleinrock, a pioneering computer science professor at UCLA, and his small group of graduate students hoped to log onto the Stanford computer and try to send it some data.They would start by typing "login," and seeing if the letters appeared on the far-off monitor. | ||
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"We set up a telephone connection between us and the guys at SRI...," Kleinrock ... said in an interview: "We typed the L and we asked on the phone, "Do you see the L?" Yet a revolution had begun"... | |
1972: First public demonstration of ARPANET
In late 1971, Larry Roberts at DARPA decided that people needed serious motivation to get things going. In October 1972 there was to be an International Conference on Computer Communications, so Larry asked Bob Kahn at BBN to organize a public demonstration of the ARPANET.
It took Bob about a year to get everybody far enough along to demonstrate a bunch of applications on the ARPANET. The idea was that we would install a packet switch and a Terminal Interface Processor or TIP in the basement of the Washington Hilton Hotel, and actually let the public come in and use the ARPANET, running applications all over the U.S ....
The demo was a roaring success, much to the surprise of the people at AT&T who were skeptical about whether it would work.
Source: Vinton Cerf
About one - two years after the first online demo of how "actually let the public come in and use the ARPANET, running applications all over the U.S ...." (Vinton Cerf) the NET became really busy especially "every Friday night" (Bob Bell)
Around about 1973 - 1975 I maintained PDP 10 hardware at SRI.
I remember hearing that there was an ARPANET "conference" on the Star Trek game every Friday night. Star Trek was a text based game where you used photon torpedos and phasers to blast Klingons.
I used to have a pretty cool logical map of the ARPANET at the time but my ex-wife got it. (She got everything but the debts.)
Bob Bell
DEC Field Service
| It seems we found "a pretty cool logical map of the ARPANET" which Bob has kindly reminded us about . Thanks, Bob! | |
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Logical map of the ARPANET, April 1971 | |
The Internet has changed the way we currently communicate... |
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| The Internet Post-Apocalypse There's a common myth that the Internet could survive a nuclear attack. If the Internet, or pieces of it, did withstand such a war, how would it be used post-apocalypse? Would the Internet itself be used to wage war? Would it become a sole source of information for the surviving masses? Or would it be too cluttered with dead sites and falsehoods to be worth anything? | ||
| . | The point that I do want to dust off and raise again is that ARPA wouldn't have happened, if what used to be the Soviet Union hadn't shaken complacent U.S. awake with a tin can in the sky, Sputnik. Wars do wonders for the advancement of technology, and the Cold one was certainly no exception. The way to get a technology advanced is to gather a lot of really smart people under one roof and get them to concentrate on a single project. Of course, that takes some organization and money. Where does that come from? But that's another can of worms - to be opened with relish at a later date. In this case, it was the only body that had a stake in making sure the Net worked - the government. What with the Cold War in full swing and all, the military, specifically its think tank the Rand Corporation, was concerned that if the war ever got hot and large chunks of the country were vaporized, those phone lines (not to mention considerable segments of the population) would be radioactive dust. And the top brass wouldn't be able to get in touch and carry on. Thus the packets bouncing from node to node, each of those nodes able to send, receive and pass on data with the same authority as any other. It was anarchy that worked, and on a technical level, it still does, obviously. |
REWIRED by David Hudson, | |
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 Tipper Gore:"When my husband Vice President Gore served in the House of Representatives, he coined the phrase "information superhighway" to describe how this exciting new medium would one day transport us all. Since then, we have seen the Internet and World Wide Web revolutionize the way people interact, learn, and communicate." |
| Photo of Tipper and Al Gore wedding: 20-th year BW (Before Web) |
| Gore has become the point man in the Clinton administration's effort to build a national information highway much as his father, former Senator Albert Gore, was a principal architect of the interstate highway system a generation or more earlier. Principal Figures in the Development of the Internet ... |
| . | 24 Jun 1986: Albert Gore (D-TN) introduce S 2594 21 March 1994: Gore's Buenos Aires Speech "By means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time ... The round globe is a vast ... brain, instinct with intelligence!"
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What is Internet?
A global network connecting millions of computers. More than 100 countries are linked into exchanges of data, news and opinions. Unlike online services, which are centrally controlled, the Internet is decentralized by design. Each Internet computer, called a host, is independent. Its operators can choose which Internet services to use and which local services to make available to the global Internet community. Remarkably, this anarchy by design works exceedingly well. There are a variety of ways to access the Internet. Most online services, such as America Online, offer access to some Internet services. It is also possible to gain access through a commercial Internet Service Provider (ISP).
