Advantages of E-mail from Snail Mail
Email Can be Less Expensive
their clients cry, "email is so much less expensive than snail mail!"
On the surface, it may appear that email marketing is less expensive. It is less expensive if you get the same results from both email and snail mail when mailing to the same list. When comparing the results of the two campaigns, you need to analyze the quality of the leads - what is ratio of cost to leads generated, or the cost per lead? How many leads does each campaign generate? What is the conversion rate for each campaign (i.e., how many leads from each campaign convert to sales)?
Snail mail has a potential of going through the hands of gatekeepers and administrative assistants before actually going to their boss which can end up being thrown in trash. The survival chances are rare unless its subject is business oriented and has some important information. But e-mail wins in this regard, as it reaches directly the person to which it is intended to go, after that its fate is left to the person whether to read or send it to spam folder.
Email Can be Less Expensive
their clients cry, "email is so much less expensive than snail mail!"
On the surface, it may appear that email marketing is less expensive. It is less expensive if you get the same results from both email and snail mail when mailing to the same list. When comparing the results of the two campaigns, you need to analyze the quality of the leads - what is ratio of cost to leads generated, or the cost per lead? How many leads does each campaign generate? What is the conversion rate for each campaign (i.e., how many leads from each campaign convert to sales)?
Snail mail has a potential of going through the hands of gatekeepers and administrative assistants before actually going to their boss which can end up being thrown in trash. The survival chances are rare unless its subject is business oriented and has some important information. But e-mail wins in this regard, as it reaches directly the person to which it is intended to go, after that its fate is left to the person whether to read or send it to spam folder.
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